Set Up a Stellar Shop Profile

The first step to attracting potential customers is to complete your shop profile. You'll want to grab their attention with attractive photos, good marketing text, and complete settings.

Perfect your profile

Customers will be searching through many listings as they decide where to take their car for repair—make yours stand out.

Business Description

Craft your business description. Be sure your description captures anything customers should know about your shop that isn't otherwise captured in other places like the amenities list. This is your chance to share who you are as a shop, and why customers should choose you.
Don't forget the details. Make your listing stand out by highlighting what guests will love about your shop. Think about highlighting your specialty training or certifications. Consider including the areas you serve and the specialty makes you service. Details help customers decide whether your shop is a good fit for their needs, so be sure to mention any details that might be polarizing for them.

Customer Email Message

When a customer books an appointment through RepairPal, we send them an email with their appointment details. In that email we also provide you with the option of adding a specific message to the customer. See details here.

Be communicative and clear. This is your chance to provide the customer any information that will help prepare them for their appointment and what to expect when they show up. For instance:

Customers will need to plan transportation once they drop the car off
What to expect when they show up for the appointment
Drop off vs immediate services
Details on warranty repairs
Policies on diagnostic fees

General Business Information

Make it easy for customers to know how to contact you and when your shop is available for appointments. Be sure to block out any holidays in your settings when you aren’t available for service. You can also set a daily appointment limit, block a day or two between appointments (to give you time to manage appointments), set business and appointment hours, and other options. Once your profile is set up, remember to keep it updated often so potential customers can see your shop’s true availability.

Contact Information. Be sure your contact information is accurate and up to date, and that your address matches other profiles, especially Google, to boost your rankings.
Business Hours & Appointment Hours. Often times, your business hours are not the same hours that you want to accept new customers. See details here.
Off Hours. If you offer customers the option of dropping off their car when you are closed, RepairPal also allows you to set up your appointments to offer that option. See details here.
Business Days Lead Time. Your lead time controls how close to the current date a customer can book an appointment. See details here.
Daily Appointment Limit. If you are not able to take in an unlimited number of customers in a day, you can set a limit of how many appointments you can offer. See more details here.
Amenities & Specialties. Use the Customer Amenities & Specialties checklist to indicate all the features of your shop, as well as the specialty services you provide.

Using Great Photos

Your shop profile delivers the first impression to your customers.

Customers will be searching through list of shops as they decide where to take their car for repair - make your shop stands out with attractive photos. These photos can help you attract customers and increase conversion.

Grab their attention with your first photo. That's the first thing customers will see in the search results
Upload as many pictures as we allow. Send them to us at shopsucess@repairpal.com and we will upload them with a unique headline that adds content to your page.
Share videos. In addition to pictures on your RepairPal profile

See details here for a full list of photos that will strengthen your profile.