Marketing and Promotion Resource Center

Showing off your RepairPal Certification:

RepairPal Certification calls out your dedication to fair pricing and high-quality work. Our goal is to make it easier for you to show off your qualifications to potential customers at all stages of the car repair process. 

In this marketing center, we have a ton of assets available for you to download! We encourage you to use as many of these as possible to reinforce our partnership and build trust with your customers. 

Here's what we'll be covering: (Click to drop down to section)

1. Optimizing Your RepairPal Profile
2. Our Estimator Widget
3. Digital & Print Assets 
4. CarMax Digital Assets
5. RepairPal Certified Signage
6. Social Media Co-Branding
7. Suggested Content for Blogs and Newsletters
8. Marketing Webinars and Videos
9. Shop Referral Program

Optimizing Your Profile:

The first step to attracting potential customers is to complete your RepairPal profile. You'll want to grab their attention with attractive photos, good marketing text, and complete settings. Customers will be searching through many listings as they decide where to take their car for repair—make yours stand out.How to create a stellar profile:Business DescriptionCustomer Email MessageWhen a customer books an appointment through RepairPal, we send them an email with their appointment details. In that email we also provide you with the option of adding a specific message to the customer. See details here.Be communicative and clear. This is your chance to provide the customer any information that will help prepare them for their appointment and what to expect when they show up. For instance:General Business InformationMake it easy for customers to know how to contact you and when your shop is available for appointments. Be sure to block out any holidays in your settings when you aren’t available for service. You can also set a daily appointment limit, block a day or two between appointments (to give you time to manage appointments), set business and appointment hours, and other options. Once your profile is set up, remember to keep it updated often so potential customers can see your shop's true availability.Using Great PhotosYour RepairPal profile delivers the first impression to your customers.Customers will be searching through list of repair facilities as they decide where to take their car for repair - make your shop stands out with attractive photos. These photos can help you attract customers and increase conversion.See details here for a full list of photos that will strengthen your profile.

The RepairPal Estimator Widget:

Your dashboard includes easy to install tools that can be used on your website, demonstrating your dedication and commitment to high standards. 

Using the Estimator widget on your website links back to your shop profile and helps boost its rankings. 

Widgets included in your dashboard:

• Fair Price Estimator - Our Fair Price Estimator educates consumers about the cost of auto repair. By including this tool on your website or marketing initiatives, you can ensure your customers don’t leave the shop feeling like they have overspent, while building their trust in your business.

To access the widget:

 Access the Estimator Widget by clicking " Estimator" under the " Widgets" tab on the top bar of your Dashboard.

Copy the HTML code and paste it on your website or replace the existing widget code you have for the newest version.

Digital & Print Assets

We are pleased to provide you RepairPal digital and print assets for your facility's use as part of your participation with RepairPal. The intent is to allow you to inform your community and customers that you are a RepairPal partner. 

How to use these assets 

Each attachment is labeled as to its intended use. There are versions with words, and ones without.  We suggest including the link to your shop profile page on RepairPal when you share these on social media.

Examples:

Assets For Download/Use:

CarMax Digital Assets

We are pleased to provide you CarMax digital and print assets for your shop's use as part of your participation with both RepairPal and CarMax. The intent is to allow you to inform your community and customers that you are a RepairPal partner, and are able to service and repair CarMax customer cars

License Agreement

How to use these assets 

Assets For Download/Use:

Further Guidance:

As a reminder, page 2 of your RepairPal Certified Program Agreement states: The RepairPal Certified logo is a key graphic element that identifies a RepairPal Certified Shop. RepairPal Certified Shops will be provided with signage free of charge that indicates the Shop has earned the RepairPal Certified designation.  As a condition of participating in the RepairPal Certified Program, Shop acknowledges and agrees that it is required to display RepairPal Certified signage.  Shop will also be provided with logos, widgets and other assets that may be used to enhance the Shop's website or other online activities, as well as physical RepairPal Certified signage and collateral.  If Shop participates in any optional RepairPal Partner Referral Programs, Shop further acknowledges and agrees that, if required by Partner, it will display Partner signage at the Shop, and that Partner logos and other assets may NOT be used for any digital or printed collateral without express consent of RepairPal and the Partner.  If the Shop cancels participation in or is removed from the RepairPal Certified Shop Network, Shop agrees to immediately remove all RepairPal Certified and RepairPal Partner signage from Shop, including any digital and print assets where it is being used.  Shop acknowledges that the RepairPal Certified logo and Partner logos are registered trademarks, and any use of these trademarks other than as described in this Agreement without express written consent from RepairPal or its Partners is prohibited.  RepairPal and RepairPal Partners reserve all rights to enforce their intellectual property rights affiliated with their trademarks.

RepairPal Certified Signage

Showing potential customers your dedication to high quality repairs, a fair pair price, and guaranteed work is a great way to market your business. With our collection of RepairPal Certified Signage, we’re making it easier to show potential customers your qualifications, before they even walk in your door. 

We offer different options that you can choose from, and we'll send at no cost to you. You can order signage for your Shop here.

If you're interested in ordering custom signage - please reach out to your customer success manager!

Social Media Co-Branding

Using social media is great way for you to inform your community and customers that you are RepairPal Certified. By highlighting your fair pricing, you'll be building trust with potential customers, while reinforcing the relationship you have with your current customers. 

Sample Social Media Posts

We recommend creating content on your company's social media platform and tagging RepairPal to build trust. You can include your own images, or use the digital assets we offer to complete your post. Don't forget to link your appointment scheduler, or the RepairPal estimator as a call to action!

Words to Describe RepairPal Certified

Adjectives:Promises:

Suggested Content for Blogs and Newsletters

We have a collection of ready-to-use blog content that you can share on social media, or newsletter. Below you can access the blog copy, social media captions and images for your content distribution.

Blogs, Captions and Images:

What to Do When Your Car Windows Won't Budge

• For sharing on social media

Spring is in the air! Make sure you can enjoy it with car windows that move when you want them to.  I’m RepairPal Certified - that means I’m fair priced.  

https://repairpal.com/symptoms/car-window-wont-go-up-or-down

• For your website or email newsletter

Like all mechanically driven objects, things can go wrong with your car windows, causing them to get stuck either up or (worse) down. If you can’t get it closed, your car’s interior will be subject to the weather — not to mention potential thieves. 

Since your power window system is a mechanical system powered by electricity, problems can be either mechanical or electrical in nature. Tracking down the exact cause of your problem is the key to a quick fix. But there are many challenges involved in the actual repair. 

Visit our partner RepairPal to learn more about troubleshooting your car windows:

https://repairpal.com/symptoms/car-window-wont-go-up-or-down

How to Find and Fix a Slow Leak in Your Tire

• For sharing on social media

A leaking tire is not just annoying, but potentially dangerous. Learn how to find the source of a leak and what to do about it.

https://repairpal.com/symptoms/how-to-find-stop-slow-leak-in-tire

• For your website or email newsletter

A slow leak in one of your tires is more than just annoying. Driving on underinflated tires can also be dangerous, so it’s important to fix a leak as early as possible.

A slow leak can be caused by a number of tire problems, including:

• A punctured tire
• A leaking valve stem
• A damaged wheel
• A damaged tire bead

Unfortunately, the source of the problem isn’t always easy to spot. Visit our partner RepairPal for more help finding that pesky tire leak:

https://repairpal.com/symptoms/how-to-find-stop-slow-leak-in-tire

What Fluid Is Leaking From Your Car? A Color-Coded Guide

• For sharing on social media

Puddle under your car? Here’s how to know what’s leaking and what to do about it.

https://repairpal.com/symptoms/car-fluid-leaks-what-to-do

• For your website or email newsletter

Your car is a complex piece of equipment. It uses a variety of fluids for different functions, including engine lubrication, temperature regulation, brake operation, and more. So, if one of them leaks, it could be a sign of a much bigger problem.

These fluids can be identified by color and texture, and sometimes odor. Visit our partner RepairPal for more help identifying these fluids:

https://repairpal.com/symptoms/car-fluid-leaks-what-to-do

Are Car Repairs Tax Deductible?

• For sharing on social media

April 15th is just around the corner. Can you get a tax break for your car repair bills?

https://repairpal.com/blog/car-repairs-tax-deductible

• For your website or email newsletter

If you use your car for business — even just part of the time — the government may pick up some of the tab for your auto repairs during tax season. To determine if you can write off your automotive repairs, start with these three questions:

1. Is my car a business vehicle?
2. What counts as a deductible repair?
3. Which deduction method should I use?

Visit our partner RepairPal for help answering these questions: https://repairpal.com/blog/car-repairs-tax-deductible

Windshield Wipers Not Working? Here's How to Clear It Up

• For sharing on social media

April showers are on the way. Make sure your windshield wipers are up to the task.

https://repairpal.com/symptoms/windshield-wipers-not-working

• For your website or email newsletter

Whether it’s rain, snow or sleet, you depend on the windshield wipers to help you drive safely in inclement weather. Let’s look at the issues that keep windshield wipers from doing their job.

If your wipers are smearing: This can often be resolved with a good cleaning of your windshield or some replacement wiper blades.

If your wipers aren’t moving: With the car off, try to manually move the wipers back and forth. If they don’t budge, it is likely an electrical problem. If you can move them freely, you may have a mechanical issue. (This is a good time to bring your vehicle in to the repair shop for help!)

Visit our partner RepairPal for more windshield wiper troubleshooting tips:

https://repairpal.com/symptoms/windshield-wipers-not-working

Is Your Transmission Slipping? Here’s Why, and What to Do

• For sharing on social media

Transmission slipping? Don’t wait to get it checked out.

https://repairpal.com/symptoms/transmission-slipping-out-of-gear

• For your website or email newsletter

If your transmission is slipping, it doesn’t necessarily mean it’s falling apart, but it does mean that it needs maintenance urgently. These are common causes of transmission slippage:

• Bad fluid level or condition
• Lack of internal pressure
• Worn holding devices
• Electronic control problems

Visit our partner RepairPal for more transmission troubleshooting tips:

https://repairpal.com/symptoms/transmission-slipping-out-of-gear

Marketing Webinars and Videos

GoDaddy Social & RepairPal Webinar - 6 Ways to Improve Customer Retention and Get New Automotive Customers

GoDaddy Social & RepairPal Webinar - 6 Ways to Improve Customer Retention and Get New Automotive Customers from Kathleen Long on Vimeo.

GoDaddy Social Webinar + RepairPal: 6 Automotive Marketing Trends to Adopt Now for 2021

GoDaddy Social & RepairPal Webinar_ 6 Automotive Marketing Trends to Adopt Now for 2021 from Kathleen Long on Vimeo.

Content to Share on your own social media:

• Warranty Guide: https://repairpal.com/car-warranty-guide
• FWD vs. RWD vs. AWD: Which Is Best?: https://repairpal.com/drive-types-which-is-best
• What To Do When Your Airbag Warning Light Is On: https://repairpal.com/supplemental-restraint-system-srs-warning-light
• What to Do When Your Brake Warning Light Is On: https://repairpal.com/brake-hydraulic-system-red-warning-light

GoDaddy Social Webinar + RepairPal: 5 Ways to Attract Customers & Boost Loyalty For Your Auto Business 

Click here to download the Tip Sheet

RepairPal's Newest Referral Program 

Have a shop friend you think would benefit from RepairPal? Refer your friend and if they sign up, they'll get their first month free, and  you'll get a Visa Gift Card for $199.

How to refer another Shop:

There are two ways in which you can refer another shop as a part of this program. 

1. Sharing the custom link we sent you via email. When someone fills out the form on that webpage (shown below), we'll be able to see that they came from your referral. 

   

2. Sending an email with their details to referrals@repairpal.com   
   1. Please include the following info about them: First Name, Last Name, Email Address, State, Shop Name, Phone Number, Job Title.

How the payout works:

When a shop joins RepairPal from your referral, their sales representative will give them their first month free upon signing up. 

Once they become RepairPal Certified,  you'll get a Visa Gift Card for $199.

* You can expect to receive your Visa gift card via email within 1 Month of your referral becoming certified. 

** The shop must sign up within 3 months of being referred for you to be eligible for the incentive.

Questions about the program:

If you have any questions about our Referral Program, feel free to reach out to your customer success manager, or email referrals@repairpal.com